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I watched 2. 4 hours worth of Facebook Watch, to try to understand how it works. Watch Natural Selection Download. The question.“Are people going to put in their earbuds to open their FB app on their phone?”In the weeks since Facebook Watch has rolled out, this question has dominated my conversations with fellow videoheads, when considering Facebook’s very direct move into longer form internet video. Can Facebook (the company) change its users’ intentions when they open up Facebook (the app or the website)? Watch The Dictator HDQ.

By contrast, when humans of earth pull out their phones and open the You. Tube app, they want to watch videos. When they open Spotify, they want to listen to music.

1. · If you tap on one. It is swapping text and photo updates with visual. Overview Facebook is an online social networking service that allows its.
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I watched 24 hours worth of Facebook Watch. per se. Just because I watched one, do I want to watch the next one? (much like the original photo blog). 10 Great Online Photo. green screen photography is one way. To Learn Color Theory In Less Than One Hour How To Learn Color Theory In Less Than One Hour.

When they open Instagram, they (mostly) want to look at visual things from their friends and from accounts they like. When humans open up their Facebook app, it’s less clear to me what they want to do. In the simplest terms, I would describe the intention as “getting an update on our world.” When I click through to my newsfeed, usually out of habitual instinct, what I get now is: articles friends have shared, articles or videos from publishers I follow, and the occasional big life update from friends (i. I’m engaged, I’m married, I’m divorced, I’m moving, I’m sober, look at this cool thing I bought, etc…), with fewer casual updates from fewer people. It’s a peek into the world. As a caveat, I should mention I don’t really know if that’s why EVERYONE is logging on to FB. Facebook has 2 billion users in every demographic and market — and those users engage with the platform differently.

But at this point in FB’s history, you can definitively say, people are not logging on to watch TV shows. That just hasn’t been in the mix. But the Watch tab, along with the billion dollars FB is committing to spend on content, is a very blatant attempt to change that intention. With this launch I wanted to see what the platform looks like in its first month, to test the user experience (on both mobile and desktop), to watch the videos publishers and creators are producing and posting, and to consider what kind of platform Watch might become. So, I decided I would watch a full 2.

Facebook Watch content, over about a week, to figure out what might work and what seems weird, at least, so far. The process. To see exactly what I watched you can check out the spreadsheet where I tracked the videos as well as my observations I tried to keep the judgements mostly conceptual — there’s stuff I watched where I’m so clearly not the intended audience. For me to say whether I liked Good Morning America’s Lillian Babaian vs. Taye Hansberry episode of “Closet Raiders” wouldn’t be especially helpful. But I tried to keep track of whether I thought any particular video would be effective on the platform, and what was interesting about it. A thing about everything on the Watch tab is every video has been categorized as an “episode” within a “show.” Meaning when Now.

This News posts Who Is Stephen Miller? Who Is?” show page. Legends Of The Hidden Temple Season 3 Episode 2. Even though the video was previously posted on Now. This Politics, where it got 4.

There’s no standalone videos that I could find in the Watch tab, either on mobile or desktop, which is weird and we will talk about more. So in tracking these, I kept track of the show, the publisher, the episode, the length, the views and the shares. I watched a total of 1. While watching the videos, I tried to put myself in the shoes of a person who would actually watch the entire video, and made it my goal to get through the whole video without skipping ahead — but there were a few instances where I got that old online feeling of “yeah, I get it” - ness, and for those I did click to the next video before the previous one had ended. I also didn’t watch any of the videos that were well over an hour, of which you’ll find some, either live sports, videos of podcast conversations, or like, 3 hours of a radio show.

The reason I didn’t watch these is, well, I really didn’t want to. But also, seeing how few views these samples were getting, it didn’t feel necessary to devote an 1/8th of the time of the experiment to checking them out. It’s not yet a real use- case for the platform. This is mostly a qualitative experiment — the 2. And you might be thinking that I could have just easily said “I watched a bunch of Facebook Watch and this is what I think,” but I found giving myself the goal of 2. I wouldn’t normally watch, and to watch them to to end.

Some observations on various “shows” on the platform. I collected a bunch of examples of shows that felt representative of what’s on the platform, and stuff that I just loved generally. There’s less refined notes in the spreadsheet. There’s also some broad thoughts about a few categories I thought were especially weak from a content and performance standpoint, but that I didn’t feel like calling out by name. Here we go. The personality- based forms. I personally loved Help Helen Smash , these 2 minute clips by comedian Laura Clery, who puts a weird effect on her face, mixes it with a dumb voice and dumber jokes.

The character is fun, and there’s a thruline, even though it’s not episodic and episodes don’t need to be watched in sequence. And some videos have quite a few shares.

I think there’s something to this approach for FB, a performer doing a thing and occasionally brings in new fans through viral hits, but will have people who want to watch every clip. And it’s decidedly internetty. On that same tip is Nas Daily, a former engineer at Venmo, who now travels the globe and makes a 1- minute video a day about allkindsofthings. I’d read about Nas in the press on Watch, but hadn’t checked his videos out until starting this experiment.

He’s really infectious as a vlogger, his videos have a Vimeo- shot- on- drone aesthetic, which, when mixed with the quick cuts and Youtuber- on- stage- at- Vidcon positivity, feels really new and fresh. And everything seems to perform ok — in the hundreds of thousands — with occasional breakout hits. I love this approach because it’s truly about building and growing affinity. And it’s a form that’s native to FB. The big budget, unscripted TV.

Ball in the Family, the reality show about the family of NBA rookie Lonzo Ball, is a solidly produced docu- follow show with around 2. The series has been commonly cited by press about FB’s investment in Watch. The first episode has a massive 8mm views, 5. I clicked through to see what people were saying when they shared. The folks that shared it generally were saying, “I love this family, or I love this show.” More than almost anything else on Watch, this show feels verry much feels like TV. I would be SOOOO curious to see the watch time.

Other clips that fit into this are actual TV personalities bringing their approach and content to FB. Mike Rowe’s Returning the Favor, which was originally produced for FB Watch, and Cake Boss: Outrageous Cakes, which seems to be repurposing old episodes of TLC’s Cake Boss for FB. They’re strong pieces of content that seem to be performing well, because each ep is generally really novel (read: shareable). But, with these 1.

The “shows” that are really just formats. The first video I watched from Comeback Kids: Animal Edition, Dog Who Lost Her Legs Was Determined To Walk Again, was the most shared video I saw in the 2. The documentary segment was about, you guessed it, a dog who lost it’s legs, but was determined to walk again and it’s a form that’s guaranteed to be sharable. A cute animal overcoming adversity is a recipe that publishers like The Dodo have perfected over the last couple of years. But it didn’t feel like a “show,” It’s a format around a subject, which is a pretty smart strategy (for the time being).

Every episode is viral and will likely perform. But it does beg the question as to whether this is actually a show or something else? Do users click “follow” because they want more videos like this, or because THEY have to see the next episode? Or will they be content to only see the most viral episodes in their regular newsfeeds? It will be interesting to see.